Features of Yuko Yuko members
Yuko Yuko members are in the “mature / senior” generation in the middle of consumption in Japan.
Almost 40% of 60 years old or older men and women are actively considering having “trips” in the future.
Source: Cabinet Office “Results of the Survey on Senior Citizens’ Attitude toward Everyday Life for FY 2014”
*Only the top 7 items specified.
The senior layer with the people of 60 years old or older occupies approx. 50% of the entire consumption, and therefore their impact on the consumption is tremendous.
Source: Cabinet Office “Japanese Economy for FY 2015-2016 -to Realize the Potential of Japanese Economy-“
Data on Yuko Yuko Members
Mainly 50 years old or older, willing to buy more